KyoChon fried chicken catches Taiwan’s attention

[Courtesy of KyoChon F&B]

South Korean fried chicken bar chain KyoChon F&B Co. was voted as Taiwan’s favorite chicken brand after it opened its first and second stores there in 2023. According to the fried chicken franchise, the first store in New Taipei City, northern Taiwan, was opened using a master franchise (MF) approach and the company added its second branch in Taipei 101 Tower, a key commercial hub in Taiwan, three months later. A third store is slated to open soon.

Based on a survey conducted by Taiwanese big data analytics firm Kipo, KyoChon topped consumer searches for Korean food from January to October 2023, highlighting its leadership amid the popularity of Korean cuisine in Taiwan. The firm noted that KyoChon is driving the trend by promoting unique Korean food items such as fried chicken and beer, known as Chimaek.

Taiwan is known for its keen interest in Korean culture and cuisine and among Korean food, fried chicken is a clear favorite.