Koreans prefer short, frequent, random trips: Survey

[Courtesy of JejuAir]

JejuAir Co., a South Korean budget carrier, presented S.O.F.T as the defining travel trend keyword for 2024, based on the results of a survey conducted among 3,010 individuals through its social media channel.

The announcement was made on Monday, outlining a shift in travel preferences and habits among the respondents.

S.O.F.T encapsulates the essence of spontaneous and unrestricted travel within short distances at any given time.

It stands for Short travel distances, Often frequenting travels, Freedom to travel anytime, and Triggers prompting travel desires.

Among the respondents, 93.3 percent expressed plans for overseas travel in the upcoming year. As for preferred destinations, Japan emerged as the top choice, accounting for 28.9 percent. Following closely behind were Southeast Asian countries such as the Philippines and Vietnam, which accounted for 24.6 percent.