LF opens second store for men’s clothing brand MAESTRO in Vietnam

LF MAESTRO in Hanoi, Vietnam [Courtesy of LF]

South Korean lifestyle and culture company LF said on Thursday that its flagship men’s clothing brand, ‘MAESTRO,’ opened its second global store at Giang Tien Department Store in Hanoi, Vietnam.

Following the launch of its inaugural global outlet in Ho Chi Minh City in September 2022, MAESTRO has expanded its reach to Hanoi, projecting high growth potential within Vietnam’s premium men’s clothing market based on data gathered over a one-year period.

“The Ho Chi Minh City store has been maintaining a double-digit growth trend in sales for the latter half of 2023 compared to the first half and about 40 percent of cumulative sales are suit jackets,” a company official said.

LF initially ventured into the Vietnamese market by opening the first store of its traditional casual brand, HAZZYS, in Hanoi back in 2017.