Fashion brand HAZZYS launches coffee drinks in collaboration with CU

[Courtesy of BGF Retail]

LF’s fashion brand HAZZYS ventured into the beverage realm by introducing coffee and vitamin drinks in collaboration with CU, a major convenience store chain in South Korea.

According to HAZZYS and CU on Tuesday, the two companies will launch five varieties of collaborative beverages. The products include both coffee and vitamin drinks, sporting label designs featuring HAZZYS’ symbolic logo and check patterns.

“We have actively engaged in collaborations across various industries including characters, finance, information technology, gaming, food, and dining. But this collaboration with the fashion industry is a first for us,” a CU spokesperson said.

The beverages embody HAZZYS’ brand value of “joining customers in their happy moments,” with the company choosing popular coffee and vitamin drinks as the main collaboration products. The designs of the products incorporate elements from the brand’s popular collections including ‘HAZZYS Iconic’ and ‘HAZZYS Tweed.’