GS25 to launch new products in collaboration with ZEROBASEONE

[Courtesy of GS25]

GS25, a leading convenience store chain in South Korea, is set to launch two exclusive products in collaboration with multinational boy group ZEROBASEONE on November 14 and 23. ‘Melting Croque Monsieur Sandwich’ and ‘Melting Red Velvet Cake’ both align with the theme of ZEROBASEONE’s second album, ‘Melting Point.’

The Melting Croque Monsieur Sandwich, inspired by the album’s concept of melting, features Bechamel sauce and cheese that melts when heated, delivering a delectable experience for customers. GS25 explained that the sandwich, reminiscent of the melting point of substances, symbolizes the fusion of flavors that will tantalize customers’ taste buds.

Launching on November 23, the Melting Red Velvet Cake is a mini cake with a red bread sheet covered with white cream cheese, specially prepared for the upcoming Christmas season.

In addition to the unique culinary offerings, GS25 will include stickers in both products that depict ZEROBASEONE members as animal characters. Customers who collect all 18 stickers and post a picture on Instagram will have a chance to win a polaroid photo and signed CD from individual ZEROBASEONE members via a lucky draw event.

ZEROBASEONE, a nine-member multinational boy group, debuted in July 2023, and their debut album has sold over 2 million copies to date. With over 1.05 million YouTube subscribers and 2.2 million Instagram followers, ZEROBASEONE is gaining significant popularity.

GS25’s collaboration with ZEROBASEONE is part of the convenience store’s strategy to tap various fields, including finance, culture, and entertainment, to cater to the future core consumer group of teenagers, whose purchasing power is growing.

Recent collaborations, including the ‘GS25 and Save for 26 Days with Kakaobank,’ contributed to a threefold increase in the proportion of teenage customers on the ‘Our neighborhood GS’ app.

Other entertainment collaborations by GS25 include pre-sales for BTS J-Hope’s ‘Jack in the Box’ album, IVE’s mini-album ‘I’VE MINE,’ pre-sales for aespa VR concert tickets, pre-sales for ENHYPEN’s mini-album ‘Orange Blood,’ and the operation of concept stores. GS25 continues to pursue various entertainment-related collaborations to engage its customers in diverse and exciting ways.