LG Electronics gets ready for special event ahead of Korean Series

[Courtesy of LG Twins]

LG Electronics Inc. is preparing a special discount event as it gears up for a potential LG Twins victory in the Korean Series.

The grand discount event is likely to be held if LG Twins wins the Korean Series after having secured first place in the regular season. It would be the first time in 29 years if LG Twins wins both the regular season and the Korean Series.

LG Electronics cautiously predicted a Korean Series win on Wednesday and began preparing for a grand discount sale. It is a common practice for major corporations to offer substantial discounts when their professional baseball teams win.

The postseason, however, is ongoing, and specific details have not been finalized.

Given that LG Twins has not secured a victory since 1994, not many within LG Group, including LG Electronics, have experienced championship celebration events.

In such circumstances, LG Electronics has already started to warm up by hosting an event in September to wish for LG Twins’ victory.

“We are in the process of selecting candidate home appliances for discounts in preparation for a potential Korean Series win,” said an LG Electronics official.

LG Electronics has pledged to provide membership points to all customers who purchase recommended products on its website if LG Twins wins the Korean Series.

These points will apply to major appliance models, including OLED TVs, refrigerators, laptops, vacuum cleaners, and monitors. LG Electronics plans to offer bonus points equivalent to 10 percent of the payment amount, up to a maximum of 300,000 won ($225).

LS Group, which is part of LG Group’s founding family, also held a celebration event for winning the regular season.

Prospecs, a sponsor of LG Twins, offered a 20 percent discount on shoes and clothing products, including sneakers and running shoes, from Oct. 6 to 15.

In the business world, a championship win is viewed as an opportunity for conglomerates to reap positive effects.

Last year, Shinsegae Group conducted the SSG Sale with the participation of 19 affiliated companies when SSG Landers clinched the championship. Emart’s sales more than doubled compared to the week before the event.

In 2020, NCSoft Corp. provided game items and coupons to its users to celebrate the first championship of its baseball team NC Dinos.