XPERIENCE MOR3 with Renault Korea Motors

Renault Korea Motors announced the launch of XPERIENCE MOR3, its third non-fungible token (NFT) project encouraging customers to create their own dream car in the virtual space.

In collaboration with a famous visual artist, Renault Korea Motors launched its third NFT project, XPERIENCE MOR3, where customers can create their own dream car in the virtual space. [RENAULT KOREA MOTORS]

Renault Korea Motors announced the launch of XPERIENCE MOR3, its third non-fungible token (NFT) project encouraging customers to create their own dream car in the virtual space.

The XPERIENCE MOR3, unveiled in celebration of the rollout of the XM3 E-TECH Hybrid, offers participants an opportunity to design their own virtual XM3 E-TECH by picking keywords according to their preference and then acquire the NFT of their creation.

French-based visual artist Guillaume Sauzey participated in the design of a virtual car, leveraging his experience through collaborations with famous global luxury brands, offering a customer-centric and one-of-a-kind collection.

The campaign is largely targeting Gen Z who prioritize special products designed for them.

Starting from Create Your Epic Car, Renault Korea’s first NFT campaign last year, and continuing with Create Your SM6, now the brand's digital journey culminates with the third offering in XPERIENCE MOR3.

The NFTs issued in the new campaign have been met with great excitement due to the limited issuance of only 3,333 tokens and their collaboration with famous artists.

If participants already own NFTs issued in the previous campaign, an additional mystery box will be offered, increasing the chance of winning the draw.

The deadline to receive the mystery box is Nov. 5. After that NFT issuances will not include mystery boxes.

On Nov. 22, the 33 people who acquire high-rarity NFTs in the mystery box will receive Klayton coins worth between 50,000 won ($37.20) and 1,000,000 won. Three lucky winners will be selected through a draw and awarded a seven-day test drive of the XM3 E-TECH Hybrid.

It is an engaging experience where one can experience NFT artworks from the virtual space in the real world, driving the artist-designed wrapped vehicle on the roads.

BY KIM SU-HYEON [kim.suhyeon4@joongang.co.kr]