KT VOD and OTT users surge after IPTV revamp

[Courtesy of KT]

KT Corp. has reported a substantial increase in video on demand (VOD) and over-the-top (OTT) streaming service users since revamping its IPTV offerings.

Back in October 2022, the Korean telecommunications and media platform company rebranded its IPTV service from ‘olleh tv’ to ‘Genie TV’ and transformed it into a comprehensive “Media Portal,” allowing users to access all the content in one place.

KT said on Thursday that it analyzed data from about 9.5 million households across all Genie TV subscribers over the past year and found that the number of users who watched its VOD and OTT content at least once a month was twice as high on Media Portal-equipped set-top boxes compared to those without this feature.

According to KT’s data, users with the latest-generation set-top boxes featuring the Media Portal watched OTT content about three times more frequently monthly compared to those without the feature.

KT’s in-house production of original content, which is supplied to Genie TV, also played a positive role in the increased user engagement with VOD and OTT services, the company said.