QSR Magazine features bb.q's 'mouthwatering' Korean fried chicken

Korean chicken franchise bb.q Chicken was recently featured in QSR Magazine, a U.S. publication covering North American restaurant industries.

BB.Q Chicken as featured in QSR Magazine, a publication covering North American restaurant industries [GENESIS BBQ]

Korean chicken franchise bb.q Chicken was recently featured in QSR Magazine, a U.S. publication covering North American restaurant industries, where it was described as a “popular brand known for its mouthwatering, light, and crispy Korean fried chicken offerings across the United States.”

The story, published on Aug. 28, also noted a 400 percent growth in the number of bb.q Chicken outlets over the past three years.

It highlighted “authenticity and consistency” as the core values of bb.q Chicken. In contrast to some international food brands that adapt their menus to American tastes, bb.q Chicken focuses on providing an authentic Korean culinary experience in the U.S., the magazine said.

“We are dedicated to expanding access to bb.q worldwide by opening 50,000 franchise stores across the globe,” an official from Genesis BBQ, the operator of the chicken brand, said.

BY SEO JI-EUN [seo.jieun1@joongang.co.kr]