Hyundai uses 'art cars' in India to promote Busan's World Expo bid

Hyundai Motor Group drove around art cars designed to promote Busan's bid for the World Expo 2030 in the capital city of India during the 2023 New Delhi G20 summit held over the weekend, the automaker said on Sunday.

Hyundai Motor Group’s art cars designed to promote Busan’s bid to attract the World Expo in 2030 are driven around Qutub Minar in New Delhi, India. [HYUNDAI MOTOR GROUP]

Hyundai Motor Group drove around art cars designed to promote Busan's bid for the World Expo 2030 in the capital city of India during the 2023 New Delhi G20 summit held over the weekend, the automaker said on Sunday.

The art cars, created with Korean domestic graffiti artist Jay Flow, were driven around the event halls of the summit and popular spots in New Delhi, including Qutub Minar, with a goal to support Busan’s bid to win the World Expo to be held in 2030.

A phrase, “Busan is Ready,” was written across the company’s Ioniq 5 vehicles.

Hyundai Motor’s art cars were driven in Jakarta in Indonesia during the ASEAN (Association of Southeast Asian Nations) summit held last week.

The art cars, which reflect Korean culture, demonstrates the automaker’s will to attract the international event to Korea’s southern port city, said a spokesperson for Hyundai Motor Group in a statement.

BY JIN MIN-JI [jin.minji@joongang.co.kr]