BBQ to be world-class franchise by 2030: CEO

Genesis BBQ Chairman Yoon Hong-geun is giving a speech to commemorate the 28th anniversary of BBQ’s foundation. [Courtesy of BBQ]

Genesis BBQ Chairman Yoon Hong-geun articulated his goal for the brand to become the world’s foremost franchise group by 2030 during a recent commemoration of its 28th anniversary.

“Every crisis brings risk and opportunity,” Yoon said during a commemoration event held on September 1. “We must stick to the basics and pursue opportunity even amid crises.”

Genesis BBQ also aims to offer more advanced services to customers with an updated application that adopts a new cloud system, which will be available later this month.

Korea’s largest fried chicken franchise also plans to launch an advanced point-of-sale (POS) system driven by big data in November, which will enhance convenience and operational efficiency for its branches.

“Our deliberate push to enter the global market over the past 20 years resulted in our expansion into Latin America and Panama as well as 25 states in the U.S.,” Yoon added.

BBQ is the world’s 7th fastest-growing restaurant chain in the U.S., according to a survey conducted by Nation’s Restaurant News, an American publication founded in 1967 that covers the food service industry.