Renault Korea Motors overhauls sales and marketing team

Renault Korea Motors has appointed a new head for its sales and marketing division as it revamps its business structure to better respond to local demand.

Emmanuel Al-Nawakil, the new head of Renault Korea's sales & marketing division [RENAULT KOREA]

Renault Korea Motors (RKM) has appointed a new head for its sales and marketing division as it revamps its business structure to better respond to local demand.

The newly appointed chief of Renault Korea’s sales & marketing division is Emmanuel Al-Nawakil, who was the former vice president for Renault’s sports car brand Alpine.

“We recognize the challenges we have faced in recent times, and I am excited to have a new sales and marketing leadership team to reach our commercial goals,” said Stephane Deblaise Renault Korea CEO.

Renault Korea also designated four other professionals within the field to revitalize its domestic market presence. They are Lim Dong-kun, the new head of product strategy operation, Ha Eun-young, the new head of brand strategy operation, Lee Won-seon, the head of marketing communication operation, and Park Hae-jung, the new head of performance & E-commerce operation.

“We have built up a new, stronger marketing team that leads customer-centric campaigns and creative brand and product strategies creating synergy with the Senior Director of Sales & Network and the new Chief Marketing Officer,” said Deblaise. “I am confident that RKM will regain our competitive edge and accelerate the journey toward a thriving automotive tech company.”

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]