Samsung maintains leadership in global TV market with focus on large-screen TVs

Samsung Electronics Co.’s 88-inch QLED TV. [Courtesy of Samsung Electronics]

Samsung Electronics Co. maintained its position as the world leader in the TV market for the first half of this year, driven by its lineup of large-screen TVs. LG Electronics Inc., another Korean TV maker, remained atop in the organic light-emitting diode (OLED) TV market.

According to market research firm Omdia on Monday, Samsung Electronics claimed the top spot with a market share of 31.2 percent in terms of revenue for the first half of this year. While the market share fell by 0.2 percentage points compared to a year ago, Samsung Electronics firmly held onto its first-place position.

Samsung Electronics particularly excelled in the premium TV market segment priced at $2,500 or above, achieving a commanding market share of 61.7 percent. In the market for TVs with screen sizes of 80 inches or larger, the company recorded a market share of 41.6 percent.

LG Electronics secured the second place in the global TV market for the first half of this year with a market share of 16.2 percent in terms of revenue.

Notably, LG Electronics dominated the OLED TV market, maintaining its top position with a shipment-based market share of 55.7 percent. LG Electronics shipped a total of 1,331,400 OLED TVs during this period.