World trend? NEW JEANS NEW ERA!

There was a long line in front of the pop-up store of girl group NewJeans even before it opened.

Those who have waited since dawn and succeeded in the open run encompass generations and nationalities from teenagers to young people in their 20s and 30s and foreigners.

Those who sweep various items such as book stands, key chains, stickers, T-shirts and bags cross from loyal fan clubs to the general public.

Starbucks, a coffee brand, has collaborated with girl group BLACKPINK to launch products such as drinks, cakes, and mugs.

In particular, tumbler-type products were sold out at stores nationwide less than a week after they were released, but on limited edition sales sites, they jumped three times the original price.

The reason why people are so enthusiastic about idol products is the consumption tendency of Generation Z, who likes to find limited editions and express their individuality.

They attach dolls symbolizing their favorite K-pop artists to their bags, share their special experiences in pop-up stores on SNS, and regard consumption as a game.

The range of products is also diversifying from simply consuming the artist's image to products that stimulate the desire to keep with aesthetics and practicality.

Amid the evaluation that the idol IP business has escaped from the fandom-oriented market and caught the general public, the size of the goods industry is expected to grow with the growth of K-pop.

취재기자 : 차정윤

촬영기자 : 이현오

자막뉴스 : 이미영

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