K-pop 'takes over' world's biggest music festival

K-pop fans in Chicago, U.S. waving rabbit-shaped pom-poms and sing along to the song.

One year after their debut which topped the Billboard Main Album Chart girl group New Jeans performs at the American rock festival Lollapalooza.

The 70,000 people in the audience responded to their performance, Foreign media also praised the group's performance, saying they exceeded expectations and were ready for the spotlight.

[Hani / NewJeans : I heard that it was the first time a K-pop girl group was invited to I heard it's the first time a K-pop girl group has been invited to Lollapalooza. I'm so honored and I'm so happy to be on this stage right now, it's like a dream.]

Having played the festival last year TOMORROW X TOGETHER returned to the festival this year as headliners.

During their hour-and-a-half performance the group led the crowd in a so-called "tae-chang" in Korean, K-pop group's stature.

With their spectacular performances live performances, K-pop groups are are now the "zero priority" for overseas festivals.

Organizers who want to increase the musical diversity of their festivals organizers who want to add musical diversity to their festivals, and artists who want to gain experience and recognition festivals and artists who want to gain overseas stage experience and raise awareness.

In addition, K-pop's cultural strong fanbase that has become the culture of K-pop is a festival's box office guarantee check.

[Noel Alberto / BLACKPINK fan (last month) : I'm a huge fan of Black Pink. I've been to tons of their concerts over the past few months. I even came to this concert in Hyde Park in England.]

Rubbing shoulders with famous pop stars, and headlining stages alongside the biggest pop stars, are making new history in the history of global popular music.

취재기자 : 차정윤

영상편집 : 전주영

자막뉴스 : 박해진

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