Seoul offers one-night sleepover at Dongdaemun Design Plaza

A view of JandiSarangbang in Dongdaemun Design Plaza (Seoul Metropolitan Government)

The city of Seoul is looking for just a pair of people wishing to spend a night at the landmark Dongdaemun Design Plaza in September.

One of the venues in the building, JandiSarangbang, will be turned into a hotel room under a collaborative project with Airbnb as part of a tourism campaign, according to the Seoul Design Foundation, which runs DDP.

The guests, whose stay will be from Sept. 4-5, will get the front-row treatment at Seoul Fashion Week, sitting alongside celebrities. They will also get the chance to enjoy Seoul's nightscape from DDP's rooftop, which is typically inaccessible to the public, the foundation added.

The bandmates of K-pop boy band Enhypen pose for a picture at JandiSarangbang at Dongdaemun Design Plaza. (Seoul Metropolitan Government)

The announcement was made after a meeting between Seoul Mayor Oh Se-hoon and Airbnb co-founder and Chief Strategy Officer Nathan Blecharczyk to discuss ways to cooperate in revitalizing tourism. Enhypen, a seven-member K-pop boy band, also attended the meeting, according to officials.

It is the second time Airbnb has held such an event. The first was at the Louvre Museum in France in 2019.

Airbnb will open for booking at DDP at 8 a.m. on May 24, operating on a first-come, first-served basis. The party booking will be charged $14, a nominal fee marking DDP's construction that began 14 years ago.

Dongdaemun Design Plaza (Seoul Metropolitan Government)

By Lee Jung-youn(jy@heraldcorp.com)