No Brand Burger sells 100% plant-based burger, a first for the industry

[Photo provided by Shinsegae Food]

No Brand Burger, operated by Shinsegae Food Inc., announced on Tuesday that it has launched the “Better Burger” made with plant-based ingredients. Shinsegae developed all four ingredients of the burger - bun, patty, cheese and sauce - from plant-based ingredients and used them to create the Better Burger.

Shinsegae added a plant-based bolognese sauce to the burger, as well as a patty from the plant-based alternative meat brand ‘Better Meat’ to enhance the flavor of the meat. A representative from Shinsegae Food explained, “Among burger franchises around the world, No Brand Burger‘s Better Burger is the first burger to include plant-based cheese.”