Samsung Display inks MOU for OLED panels in new Ferrari models

Innovation partnership memorandum of understanding signing ceremony between Samsung Display Co. and Ferrari NV at Samsung Display’s Asan campus in Korea on April 11. [Photo provided by Samsung Display]

Samsung Display Co. has signed a memorandum of understanding (MOU) with Ferrari NV to develop an OLED display solution for the automaker’s next-generation models, the Korean display manufacturer said on Tuesday.

Under the MOU, Samsung Display will develop an innovative automotive display solution befitting a luxury supercar brand with world-leading OLED technology to support the seamless digital transformation of Ferrari. Samsung Display President and Chief Executive Officer Joo-Sun Choi and Ferrari CEO Benedetto Vigna attended the signing ceremony held at Samsung Display’s Asan campus in Korea.

“We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us to reach ever new heights,” said Choi.

At CES 2023, Samsung Display unveiled its New Digital Cockpit with a 34-inch slim bezel display and bendable technology that creates 700R curvature during the driving mode.

The lightweight, slim structure and the thin bezel of OLED panels allow for high levels of design freedom and its true black and high-contrast capabilities satisfy the design needs of leading automakers, Samsung Display said.

“In the luxury sector, elevating the client’s experience is key,” said Vigna. “Through this strategic partnership with Samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forward in the digital environment of our next-generation models.”