CJ Wellcare opens Amazon store, Fat Down among products offered

CJ Wellfare opened an online store to sell products worldwide through Amazon. The company, which focuses on health and wellness business, is introducing K-beauty to global consumers, with collagen and probiotic products under the InnerB and...

CJ Wellcare's brands InnerB and Byocare are available for purchase on Amazon. [CJ WELLCARE]

CJ Wellfare opened an online store to sell products worldwide through Amazon.

The company, which focuses on health and wellness business, is introducing K-beauty to global consumers, with collagen and probiotic products under the InnerB and Byocare brands.

Four types of InnerB products and six types of Byocare products are now sold on Amazon, CJ Wellfare said Tuesday.

The company predicts the probiotics market will grow to $15 billion by 2026 as consumers become more health-conscious after the Covid-19 pandemic.

The company will additionally launch dietary supplement brand Fat Down and ginseng drink Happuri on Amazon.

The company also plans to expand overseas through Southeast Asia's e-commerce operator Shopee.

“Interest in domestic health functional foods and beauty is increasing in the North American market,” said a spokesperson from CJ Wellcare. “We will expand our global distribution channel to offline as well with our distinctive products.”

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]