SK C&C partners with Salesforce to co-develop SaaS-based ITS model

[Photo provided by SK C&C ]

South Korea’s SK C&C Co. said on Tuesday that it will set up a joint consultative body for tailored digital information technology services with customer relationship management giant Salesforce Korea.

Salesforce has been providing artificial intelligence-powered collaboration and data analytics solutions for customer relationship building and improving employee work experiences in sales, marketing, service, e-commerce and app development sectors for over two decades.

As a partner of Salesforce, SK C&C will develop a software as a service business offering model for manufacturing, telecommunications, retail and other industries, providing consultancy-based digital information technology services in the CRM sector.

The two companies will form a digital joint working group to come up with a “CRM X industry-specific offering model” for the global market.

“We will quickly create an accurate and highly efficient digital ITS innovation model by linking customers’ digital system with Salesforce’s software as a service, creating the most economical and innovative digital system from production to sales and marketing activities,” said Kim Wan-jong, digital business manager of SK C&C.

The new services aim to help business customers improve their digital systems to increase productivity, make operations more cost-effective, and enhance marketing activities.