D&G under Korean marketing agency Innocean opens new office in Brooklyn

David & Goliath LLC logo [Courtesy of Innocean]

David & Goliath LLC (D&G), a U.S. subsidiary of Innocean Inc., a Seoul-based global marketing communications company, has opened a new office in Brooklyn to expand its reach in the U.S.

Innocean said on Monday that D&G, headquartered in Los Angeles, will expand its business and clients in the East Coast.

Founded in 1999, D&G has won more than 500 awards at major international advertising events, boasting its creative capacity. It was acquired by Innocean in 2018.

Under Innocean, D&G has been making ads for the Super Bowl, the largest sports event in the U.S. viewed by more than 100 million people in the country.

The agency’s Super Bowl ad for the Kia EV6 ranked No. 1 among car commercials and No. 4 across the entire ads based on an ad preference survey last year.

Its Brooklyn office will carry out efforts to explore new markets in the U.S. D&G added two new clients, Fabric of Truth Inc.’s Fabric Cryptography and Procera Gin.

D&G Brooklyn will create campaigns with cultural and social sustainability in mind, according to David Angelo, chief executive officer of D&G.

“The opening of D&G Brooklyn is part of our strategy to expand our reach across the U.S., beyond our traditional network focused on the West Coast,” said Lee Yong-woo, global CEO of Innocean.