SK Group is set to rename units after submitting 3 trademark applications
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
According to Korea Intellectual Property Information Search (KIPRIS) on Tuesday, SK Inc., the investment arm of SK Group, has completed applications of three trademarks - SK green, SK echorus, and SK humost. Registrations were completed in 2020 and 2021.
SK is one of the top conglomerates that is most active in renaming its affiliates. The conglomerate recently changed the name of SK lubricants, a lubricant manufacturer, to SK enmove, and that of SKC solmics, a chip materials and component investment firm, to SK enpluse.
The name changes reflect Chairman Chey’s strong will to seek fundamental change.
“Names with the words energy and chemical limit our ability to seek changes from inside,” Chey said, in a forum in 2019. “They may be boastful names in the past but may not be aligned with the social value now or can be regarded as a company harming the environment.”
SK Group also changed the name of SK energy engaged in refining and petrochemical business to SK innovation in 2011.
Experts noted that SK Group picks names to build future-oriented and innovative identities.
SK E&S and SK gas are among the candidates for the name change. SK green, one of the three names SK filed for a trademark, is the most popular among the affiliates.
SK Group has been putting out efforts to engage actively in hydrogen business for carbon neutrality.
Copyright © 매일경제 & mk.co.kr. 무단 전재, 재배포 및 AI학습 이용 금지
- 항공기 이륙 직전·후 화장실 가지 말라는 진짜 이유 - 매일경제
- 비싸게 주고 산만큼 손빨래 하는게 좋다고?...올바른 패딩 세탁법은 - 매일경제
- 10명중 6명 “난방비 폭탄, 못참겠다”…절반이 택한 방법은? - 매일경제
- “990원 삼겹살 담아보자”…삼삼데이 반값 할인 나선 곳은 - 매일경제
- “아내 한마디에 내 1억 어떡하나”…오픈뱅킹에 ‘이 통장’ 불티 - 매일경제
- “‘이것’ 먹은 노인들 10년간 추적했다”…치매 예방 놀라운 효과 - 매일경제
- 주차장서 사라진 3억 슈퍼카…범인 잡고보니 깜짝 놀랄 인물 - 매일경제
- 아이폰14프로 어떤 색 살까…10명 중 4명은 이것 골랐다 - 매일경제
- “현관문에 빨강 페인트칠”…손님 신고에 앙심, 집 찾아가 몰래 낙서 - 매일경제
- 손흥민 “아시아축구에 대한 과소평가 슬퍼” - MK스포츠