Hyundai Motor Group to promote Busan's expo bid at Davos Forum

Hyundai Motor Group is operating 58 vehicles for Korean representatives participating in the World Economic Forum, in an effort to promote Busan's bid for World Expo 2030.

Hyundai Motor vehicles show signs supporting Busan's bid for World Expo in Davos, Switzerland. [HYUNDAI MOTOR]

Hyundai Motor Group is operating 58 vehicles for Korean representatives participating in the World Economic Forum (WEF), in an effort to promote Busan's bid for World Expo 2030.

The vehicles, 45 of which are electric, have the expo logo printed on them. They will be used by Korean participants during the forum in Davos, Switzerland.

Some 15 Santa Fe plug-in hybrids will be used to shuttle guests between forum halls and hotels. Participants who are attending Korea-led events can also use the vehicles.

Hyundai installed an EV charging station near Davos and will also display an Ioniq 5 during the forum.

"Hyundai has been actively supporting Busan's bid to host the World Expo using our competitive edge on eco-friendly vehicles," said a spokesperson for Hyundai Motor Group. "We will constantly use international stages as a means to promote Busan."

Genesis GV60 is being charged by Ioniq 5's vehicle to load function. [HYUNDAI MOTOR]

Hyundai Motor Group was the first Korean company to form an expo-related task force in August 2021 to promote Busan.

In June and November in Paris, where meetings of the Bureau International des Expositions (BIE) are held, Hyundai’s Tucson SUVs toured the city with the expo logo printed on them. The BIE is an international body with 170 member states that coordinates the holding of world expos.

Some 50 foreign leaders and 600 CEOs are participating at this year's WEF to discuss the challenges facing the world, in what organizers say will be a record turnout.

President Yoon Suk Yeol is set to attend the World Economic Forum, with chiefs of major companies including Samsung Electronics Executive Chairman Lee Jae-yong, SK Chairman Chey Tae-won and Hyundai Motor Group Executive Chair Euisun Chung.

The forum runs from Monday to Friday.

Genesis vehicles show signs supporting Busan's bid for World Expo in Davos, Switzerland. [HYUNDAI MOTOR]

BY SARAH CHEA [chea.sarah@joongang.co.kr]