Samsung Electronics promises a better connected world at CES 2023

Han Jong-hee, chief operating officer and head of the Device eXperience division at Samsung Electronics [Source : Yonhap]

Samsung Electronics Co. has promised to build a “better connected world” and a “more sustainable future” by seamlessly connecting devices of its own and its partner brands.

Han Jong-hee, chief operating officer and head of the Device eXperience division at Samsung Electronics, unveiled the company’s aim to bring better connected device experience and build a more sustainable future at a press conference held in Las Vegas on Wednesday, a day before the opening of CES 2023 tradeshow.

“(Our vision is) about solving real challenges today and understanding consumers’ future needs and aspirations,” said Han. “It will take time, innovation, and cooperation with partners worldwide. But we are committed to achieving it and already getting started.”

For its vision of increased connectivity, the Korean tech giant stated its commitment to the Matter smart home standard. As a part of its latest smart home innovations with Matter-supporting SmartThings Station, the company showed off a wireless charger that turned into a smart home hub.

[Source : Yonhap]

The company also highlighted its commitment to building a more sustainable future for the world. It plans to have all of its businesses match their electricity needs with renewable energy and reach net zero carbon emissions by 2050. DX division would be among the first to achieve the vision, with a plan to transition to 100 percent renewable energy by 2027 and achieve net zero carbon emissions by 2030.

Samsung Electronics said many of its TVs and smartphones use recycled materials, including recycled plastic from discarded finishing nets. Its home appliances and memory chipsets are also contributing to energy savings for customers and connective services are helping customers to lower climate impact, said Samsung Electronics.

The tech giant has teamed up with Patagonia, a global leader in outdoor clothing, to develop washing technology for reducing the amount of microplastics released into the environment through the laundry.

Samsung Electronics together with Patagonia developed a new wash technology called the Less Microfiber Cycle, which can reduce microplastic release by 54% during a laundry cycle. The technology is already being incorporated into Samsung’s washing machines and sold in Europe.