Hyundai Motor Group favors design experts in year-end leadership reshuffle

Karim Habib, Ji Sung-won, Je Seung-a [Source : Hyundai Motor Group]

Hyundai Motor Group announced its year-end executive appointments on Tuesday, placing top performers in design and brand impressions at the frontline. The latest reshuffle shows the conglomerate’s focus on enhancing brand values through design excellence.

Karim Habib, head of Kia Global Design promoted to executive vice president in the reshuffle is credited with developing Kia’s design philosophy and brand competitiveness. He will continue creating Kia’s design identity, aligning it with the brand’s electrification endeavors. Ji Sung-won is promoted to senior vice president and head of the brand marketing division of Hyundai Motor Company for his outstanding marketing insight and global capabilities. Je Seung-a is appointed to head Hyundai Design Innovation Group, which is in charge of advanced designs. Lee Yang-yup, head of Hyundai’s Global Design Center, was promoted to executive vice president last year. He is Habib’s alumnus at ArtCenter College of Design in the United States.

Hyundai’s year-end executive appointments show its direction to enhance brand values through unique designs. “Consumers love Porsche because of its excellent performance and unique designs as well. Hyundai understands the importance of designs and is focusing on it to increase brand values,” said Yoon Dong-yeol, professor at Konkuk University.