Hanwha Life Insurance unveils ‘virtual human’ in digital push

Hannah, the latest ‘virtual human’ Hanwha Life Insurance revealed Tuesday, is shown in this snippet of a TV Chosun program. (Hanwha Life Insurance)

Hanwha Life Insurance said Tuesday that Hannah -- the insurer’s latest ‘virtual human’ that will engage customers from now on -- will be the face of the company’s digital efforts to make the metaverse a reality.

The latest 3D graphics technology and artificial intelligence played a crucial role behind the debut of the character, the company said, describing it as a virtual financial planner that will help out not only customers seeking a more tailored service but workers at the insurer, who will see their workload relieved.

Hannah, the firm added, will further enrich the customer experience with the metaverse -- an online space where people can meet, work and interact virtually from anywhere in the world.

Hanwha is the first local insurer that has partnered with a metaverse firm to accelerate efforts to make the firm more “metaverse-friendly,” a senior Hanwha official said. “A better digital experience for customers and a better life for all -- this is where we’re headed.”

By Choi Si-young(siyoungchoi@heraldcorp.com)