GS25 in discussion with BPDR to provide an exclusive wine for Korean market
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
According to the retail sector on Wednesday, a discussion is underway between GS Retail and Baron Philippe de Rothschild (BPDR) to introduce a wine that would be exclusively sold at GS25 stores. If a deal is reached, the wine will likely bear an exclusive label from the Mouton Cadet Winery.
Baron Philippe de Rothschild (BPDR) under the Rothschild family from France, to make an exclusive wine for GS Retail. BPDR owns Chateau Mouton Rothschild, one of the five first-grade wines from the Bordeaux region.
The new wine to be created through the partnership between the French winery and Korean retail giant could feature the Rothschild’s symbol of five arrows for the first time in Korea.
GS Retail will use its nationwide distribution channels, including 16,000 GS25 convenience stores, to sell the special wine in hopes of reshaping the country’s wine retail base from department stores and large groceries to convenience stores.
BPDR expects the Korean wine market would grow 10 times bigger given the country’s current wine consumption per person and has chosen GS Retail as its wine business partner in Korea because of the Korean retail giant’s unique liquor sale strategy using its convenience stores.
GS Retail said wine sales at convenience stores in Korea have grown faster than those at hyper supermarkets and department stores.
The Korean retail giant has so far opened 20 flagship convenience stores, including GS25 Jeonju branch, that are dedicated to liquor sale. The Jeonju branch gains 60 percent of its total sales from liquors. The company plans to open additional 200 liquor flagship stores across the nation.
In addition, it has an online sales platform called Wine25Plus, which allows consumers to order wines online and pick them up at offline GS25 shops in their neighborhood. Using its own liquor online sale platform, GS Retail aims to ramp up its online liquor sales to 100 billion won ($71 million).
[ⓒ Maeil Business Newspaper & mk.co.kr, All rights reserved]
Copyright © 매일경제 & mk.co.kr. 무단 전재, 재배포 및 AI학습 이용 금지
- U.S. to seek solutions to Seoul’s concerns about IRA: U.S. Vice President - Pulse by Maeil Business News Korea
- Seoul mandating report of lengthy short position to clamp down on speculative sale - Pulse by Maeil Business News Korea
- Korean battery makers explore new suppliers in North America, Australia under IRA - Pulse by Maeil Business News Korea
- SK ecoplant tapping battery waste and recycling demand in Europe with China’s CNGR - Pulse by Maeil Business News Korea
- A miracle quadruplets birth in Korea rewarded with a family van and benefits from POSCO - Pulse by Maeil Business News Korea
- 강경준, 상간남 피소…사랑꾼 이미지 타격 [MK픽] - 스타투데이
- 전통을 힙하게…MZ, 고궁을 접수하다
- 김호중, 음주운전 인정 “크게 후회하고 반성...실망감 드려 죄송하다”(공식입장 전문) - MK스포
- 이찬원, 이태원 참사에 "노래 못해요" 했다가 봉변 당했다 - 스타투데이
- 양희은·양희경 자매, 오늘(4일) 모친상 - 스타투데이