Samsung, LG to vie for European premium appliance market at IFA 2022

[Source: Samsung Electronics Co.]

Samsung Electronics and LG Electronics, the global household names for home appliances, will show off smarter home appliance inventions at IFA 2022, Europe's biggest consumer electronics trade show opening next month.

Samsung Electronics said Monday it will showcase the latest products of its Bespoke Home line, including smart refrigerators, washers, microwaves, and more.

One of the major Bespoke Home appliances to join the IFA 2022 is a new Bespoke Oven, which is to be rolled out in the United Kingdom, France, and other major European markets later this year. The new Bespoke Oven has an artificial intelligent (AI) technology-backed camera built inside the appliance that recognizes 106 different recipes to automatically configure cooking time and temperature.

At the trade show, the South Korean consumer electronics giant will also showcase Bespoke Infinite Line, the top end of its premium home appliance lineup for European consumers. Its Bespoke Infinite Line appliances are currently sold in Korea only. The company plans to roll out the top premium products in Europe by the end of this year.

[Source: LG Electronics Inc.]

LG Electronics, Samsung’s Korean archrival in the global premium appliance market, will release an all-in-one washer-dryer model in Europe this year.

Its LG WashTower Compact with a 13 kg washer on the bottom and 10 kg dryer on the top is 60 cm wide, 66 cm deep, and 165.5 cm tall to fit in a small laundry room, which is common in Europe homes. The new washer-dryer can wash and dry light-soiled clothes like pajamas within one hour, said the company.

The IFA 2022 will be held in Berlin, Germany from Sept. 2 to 6.

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