LG-SM Entertainment collaborate in home fitness service

[Source: LG Electronics Inc. ]

LG Electronics has formed a joint venture “Fitness Candy” with SM Entertainment to offer subscription-based home fitness content service to users through smart TVs and smartphones. LG Electronics has been putting out efforts to engage deeper in-home fitness business that has been gaining in popularity since the Covid-19 pandemic. The company launched LG Fitness service last year that allows users to receive remote fitness classes through smart TVs fitted with its Web OS software program.

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