[Graphic News] Apple named world's most valuable brand

입력 2022. 6. 29. 10:01
글자크기 설정 파란원을 좌우로 움직이시면 글자크기가 변경 됩니다.

이 글자크기로 변경됩니다.

(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.

 Apple reclaimed its title as the world’s most valuable brand, according to a survey from Kantar BrandZ, knocking rival Amazon off the top spot for the first time in three years.

 The iPhone maker’s brand value reached $947 billion this year, while Amazon slipped to third, according to Kantar’s survey published June 15. Apple was last ranked the most valuable brand in 2015.

 Louis Vuitton became the first luxury brand to reach the top 10 after experiencing 64 percent growth in value to $124.2 billion, despite consumers slowly returning after the pandemic. 

 Kantar’s survey attempts to put a figure on the brand’s impact to the market value of a company and ability to generate sales. (Bloomberg)

By Nam Kyung-don(don@heraldcorp.com)

Copyright © 코리아헤럴드. 무단전재 및 재배포 금지.

이 기사에 대해 어떻게 생각하시나요?