Soccer player Son Heung-min's NOS7 items reselling at a premium

[Photo by Yonhap]

NOS7, Korean soccer player Son Heung-min’s fashion brand, is already in hot demand on secondhand platforms, 30,000 won ($23.21) to 100,000 ($77.37) above the original price tags. Online resellers started selling NOS7 items on the day the brand opened its first pop-up store last Friday. The opening day of the pop-up store drew hundreds of people grabbing hats and clothes despite the somewhat high price. On secondhand exchange platforms, T-shirts that were originally priced at 73,000 won were sold for 100,000 won and 47,000 won hats were sold for 70,000. Some listings even priced T-shirts and hats at 500,000 won and 200,000 won, respectively. The online shopping mall for NOS7 will be available starting June 27.

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