Blockchain and NFT to add new values to biz, Kakao Entertainment argues amid Terra scare
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
“NFT has become a general trend that the market cannot go against,” said Ryu Jung-hye, vice president of CEO Vision Office at Kakao Entertainment, a unit of Korean mobile app giant Kakao as she addressed Maeil Business Newspaper’s forum for CEOs in fashion, beauty, and retail industries on Tuesday.
New markets are emerging as digitalization matures across the world.
With NFT technology providing authenticity, a digital image turns into the one and the only asset in the world that carries an actual value, claimed Ryu, referring to the case of “Everydays: the First 5000 Days,” a digital work of art created by Mike Winkelmann, known professionally as Beeple. The purely-digital NFT artwork was sold for $69 million at Christie’s auction in March last year.
Moreover, the Bored Ape Yacht Club, a collection of unique digital collectibles living on the Ethereum blockchain, has become a blockbuster in the digital asset market. The cheapest piece of 10,000 Bored Ape NFTs created by Yuga Labs in April last year is traded at around $350,000, and celebrities like American basketball star Stephen Curry use the NFT avatar as profile pictures on social media.
Global retail brands are already moving fast to incorporate NFT with their products. Sports brand Adidas made NFT collaboration with Bored Ape Yacht Club, which brought in over $20 million in sales.
Even those unfamiliar with the NFT concept, they usually find the collaborative works attractive, said Ryu to underscore the new opportunity that blockchain technology can offer to traditional business operators.
Many see NFT as a type of gamble due to the highly volatile cryptocurrency market but the market is changing rapidly with NFT adding real value to digital assets, said Ryu.
[ⓒ Maeil Business Newspaper & mk.co.kr, All rights reserved]
Copyright © 매일경제 & mk.co.kr. 무단 전재, 재배포 및 AI학습 이용 금지
- Blockchain and NFT to add new values to biz, Kakao Entertainment argues amid Terra scare - Pulse by Maeil Business News Korea
- Samsung Elec, Red Hat enter collaboration in in next-gen memory software - Pulse by Maeil Business News Korea
- Korea’s OTC derivatives trade hit $14.36 tn in 2021, nine times of GDP - Pulse by Maeil Business News Korea
- Korea’s football superstar Son readying a goal in business with fashion brand - Pulse by Maeil Business News Korea
- Seoul to introduce cap on wholesale power price to rescue money-losing KEPCO - Pulse by Maeil Business News Korea
- 강경준, 상간남 피소…사랑꾼 이미지 타격 [MK픽] - 스타투데이
- “금요일 4시간만 일할래요”…현대차 노조 요구 ‘설왕설래’ [재계 TALK TALK]
- ‘음방 출연료 폭로’ 후폭풍…빅톤 출신 도한세 “내부고발자 됐다” 해명 [MK★이슈] - MK스포
- 이찬원, 이태원 참사에 "노래 못해요" 했다가 봉변 당했다 - 스타투데이
- 양희은·양희경 자매, 오늘(4일) 모친상 - 스타투데이