New Conviva Data Shows Double Digit Streaming Growth Worldwide; Smart TVs Growing Rapidly as Streaming Moves to Overtake Linear on the Big Screen
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
FOSTER CITY, Calif. -- Businesswire -- Global streaming grew 10% globally, including continued growth in mature markets like North America (5%) and Europe (9%), during the first quarter of 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the continuous measurement analytics platform for streaming media.
“Despite recent news of Netflix’s subscriber contraction, streaming continues to grow worldwide, encompassing an ever-growing stable of platforms offering unique and original content,” said Keith Zubchevich, President and CEO, Conviva. “In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.”
Conviva’s Q1 2022 report found big screens (which includes connected TVs, smart TVs and gaming consoles) continue to be the streaming device of choice, responsible for 77% of all streamed minutes globally in Q1 2022. Within the big screen category, smart TV viewing time grew by 34% while desktops and gaming consoles declined by 15% versus Q1 2021. Connected TV device viewing slightly declined again this quarter, down 1% YOY. Within the connected TV category, Roku maintained the largest share of viewing time (31%) with Amazon Fire coming in second at 16%.
When it came to actual minutes streamed, Android TV was the big leader in growth across all the top big screens—up 78%. In yet another win for smart TVs, LG TV, Samsung TV, and Vizio TV all also had double-digit growth, up about 20%.
Quality Improves with One Exception
Globally, bitrate/picture quality (up 17.3%), buffering (down nearly 1%) and video start failures (down 17.6%) all improved significantly. Video start times were the one negative mark in terms of quality, as the wait for videos to start increased in every region, up 30% globally. Viewers in Africa waited the longest (8 seconds) while Europe had the fastest start time, waiting just 4 seconds on average.
In Q4 2021, the streaming industry saw advertising delays and increased buffering, but streaming advertising bounced back nicely in Q1 2022. Ad impressions were up 18% and ad attempts were up 14%, thanks in part to big, live sporting events like the Super Bowl, March Madness and the Winter Olympics.
TikTok Reigns for Sports Leagues
Streaming on social platforms continues to be a key way for sports leagues to engage fans, and according to Conviva, TikTok was the only platform to grow its streaming audience share for every sports league measured. Bundesliga, Serie A, and the Premier League increased their audience share for streaming videos on TikTok the most at 6% each with the NFL coming right behind them with 4% growth on TikTok YOY. In fact, both Superbowl teams - the Rams and the Bengals - gained over 100k TikTok followers in a single day (Feb 13-14).
Methodology
Conviva’s data is primarily collected using proprietary sensor technology with a global footprint of more than 500 million unique viewers watching 200 billion streams per year across nearly 4 billion applications streaming on devices. Embedded directly within streaming video applications, the sensor measures across content and ads to analyze nearly three trillion real-time transactions per day for its customers. In the State of Streaming report, the year-over-year data from Q1 2022 as compared to Q1 2021 was normalized based on Conviva’s customer base. The social media data consists of data from over 2800 accounts, over 1.8 million posts, and over 10 billion engagements across Facebook, Instagram, Twitter, and YouTube in Q1 2022. Social data for professional sports leagues was collected from individual leaderboard lists for each sports league that totaled 262 individual team accounts and tallied over 5 billion cross-platform engagements in Q1 2022.
About Conviva
Conviva helps streaming businesses act within seconds of observation to grow their business ahead of competition. Conviva’s Continuous Measurement Analytics platform provides comprehensive, continuous, census-level measurement through real-time, server side sessionization at scale. Using just a single sensor and a single pipeline, our 58 patent platform enables marketers, advertisers, tech ops, engineering and customer care teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia as they unlock the incredible opportunity in streaming media. Today our platform processes nearly 3 trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across 4 billion applications streaming on devices. Conviva ensures digital businesses of all sizes can stream better—every stream, every screen, every second. To learn more, visit www.conviva.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220519005871/en/
이 뉴스는 기업·기관·단체가 뉴스와이어를 통해 배포한 보도자료입니다.
출처:Conviva
보도자료 통신사 뉴스와이어(www.newswire.co.kr) 배포
Copyright © 뉴스와이어. 무단전재 및 재배포 금지.
- LG화학, 모빌리티 접착제 시장 본격 공략 - 뉴스와이어
- 동아제약 ‘2024 FAPA 서울총회’ 참가해 제품력 알려 - 뉴스와이어
- 관객의 사연을 담은 이색 뮤지컬 ‘힐링 인 더 라디오’ 시즌 5, 11월 14일 시작 - 뉴스와이어
- SK네트웍스, 말레이 선웨이 그룹과 맞손… AI 중심 사업 시너지 추진 - 뉴스와이어
- AI 앱 수익은 51% 급증하며 20억달러 돌파… 올해 33억달러에 달할 것으로 예상 - 뉴스와이어
- 녹십자수의약품, 호주 The VET Expo 2024 참가… K-펫바이오 시장 공략 가속화 - 뉴스와이어
- 삼성전자, 미국 국립표준기술연구소 암호 모듈 보안 인증 획득… 안전성 입증 - 뉴스와이어
- 삼성SDS, 3분기 매출 3조5697억원·영업이익 2528억원 잠정실적 발표 - 뉴스와이어
- 롯데카드, 롯데렌탈과 손잡고 베트남 현지 ‘장기렌터카 전용카드’ 출시 - 뉴스와이어
- 2024 체인지메이커 컨퍼런스 ‘AI와 함께 만드는 지속가능한 내일’ 주제로 성황리 마무리 - 뉴스