Korean startup Egnis launches canned water with resealable lid
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The company announced the launch of four canned water products under the brand name of CLOOP during a press conference held on Thursday in Seoul. The canned water comes in four varieties: two still water with apple and peach flavors and two sparkling with lemon and shine muscat flavors.
Egnis claims it can sell canned products with a patented resealable lid in Korea under its exclusive deal with Germany¡¯s Xolution, a manufacturer of resealable beverage cans.
Food companies can contribute to environment protection by making changes to packaging, said Egnis CEO Park Chan-ho, adding aluminum cans have a recycling rate of more than 75 percent versus PET bottles with only 7 percent.
CLOOP¡¯s potential rivals include premium bottled water Evian from France¡¯s Danone and carbonated water Trevi from Korea¡¯s Lotte Chilsung. Egnis plans to expand its product range to include zero-calorie sodas, energy drinks and beer. The market price of a 500ml CLOOP can is set at 2,000 won ($1.58) higher than Evian (1,600 won) and Trevi (1,800 won) in the same capacity.
Egnis drew attention by launching Labnosh, a meal replacement food brand in 2015, and is steadily expanding its product lineup. Labnosh sales came to about 5 billion won last year. The company has so far attracted 15.4 billion won in financing and plans to raise more in a series B round in the second half of this year prior to its planned IPO in 2024.
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