Fendi appoints Zico as its Korean ambassador

Fendi appointed rapper and producer Zico as its Korean ambassador, the Italian fashion house said Wednesday. Fendi revealed photos from its 2022 S/S Capsule Collection in which Zico dons a white denim look while carrying Fendi's signature Peekaboo..

Zico in Fendi's 2022 S/S Capsule Collection with a Fendi Peekaboo bag [FENDI]

Fendi appointed rapper and producer Zico as its Korean ambassador, the Italian fashion house said Wednesday.

Fendi revealed photos from its 2022 S/S Capsule Collection in which Zico dons a white denim look while carrying Fendi’s signature Peekaboo and Baguette bags, both in black.

Zico, whose real name is Woo Ji-ho, debuted in 2011 as a member of boy band Block B. The septet saw commercial success with songs “NalinA” (2012), “Jackpot” (2014) and “HER” (2014).

Zico has seen popularity as both a K-pop and hip-hop artist. He is also part of the hip-hop crew Fanxy Child, which consists of artists Dean, Crush, Penomeco, millic and Stay Tuned.

[FENDI]

Zico in photos from Fendi's 2022 S/S Capsule Collection. Above he is shown wearing a Fendi Baguette messenger bag. [FENDI]

He has produced songs for other K-pop acts, like Mino of Winner, Kim Se-jeong (an ex-member of now-disbanded I.O.I), Penomeco and Wanna One.

His hit songs as a solo artist include “Any Song” (2020), which went viral on TikTok for its dance challenge.

Zico was discharged from his mandatory military service on April 29.

BY SHIN MIN-HEE [shin.minhee@joongang.co.kr]