Ekata Expands Account Opening Solution to Help Online Businesses Assess Risk at Account Creation
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
SEATTLE -- Businesswire -- Ekata, a global leader in digital identity verification, today expanded its account opening solutions to help online businesses worldwide quickly identify and flag risky account sign-ups. Powered by a proprietary data set and machine learning, Ekata's account opening solutions assess the risk of new accounts in real-time, enabling businesses to create streamlined onboarding experiences for legitimate customers and reject or add friction to high-risk customers. Ekata’s new capabilities expand its existing account opening solution for financial services and fintech companies.
Increasingly, fraud occurs earlier in the customer journey at the account creation stage, not just during transactions. In the past year alone, more than half of ecommerce companies experienced an increase in promotion abuse, with individuals creating multiple accounts to take advantage of limited-time promotions, causing significant loss to retailers. Marketplaces have also seen more malicious users impacting platform integrity via policy abuse. This type of activity is driving the need for stronger measures to keep those actors off a platform entirely or limit their movement.
According to Ekata’s research, almost one quarter of shoppers abandon their shopping cart because they’re asked to create an account — streamlining the sign-up process is key to combating this figure and onboarding more customers. By only requiring phone or email and an IP address to make a risk assessment, companies can use Ekata’s new solution to maintain low-friction sign-up flows that don’t require customers to enter their name or physical address.
Ekata’s account opening solutions have demonstrated success in helping online businesses catch suspected fraud early and quickly, as well as confidently onboard more verified customers:
· For one ecommerce company that experienced a targeted fraud attack, nearly all fraudulent actors (91%) using email addresses with custom domains were identified during account creation — preventing them from engaging in further fraudulent activity. · A sizable increase in approval rates (17%) was achieved using Ekata’s account opening solutions. · One customer captured more than half of true fraud (55%) during the initial step of the sign-up process. · The new solution returns a response in less than 100ms, which enables real-time risk assessment during account sign-up.
According to Darren Cody, product manager at Bunking, a social marketplace that connects people through flexible shared living stays and travel experiences, “Ekata has been instrumental in helping Bunking proactively finetune our fraud solution to safeguard marketplace trust and safety. With easily provided personal information, we’re able to create different workflows based on risk profiles — eliminating any potential onboarding friction for good customers while protecting our community.”
“Our account opening solutions are hugely successful in helping financial institutions streamline onboarding and prevent fraud during account creation. We’re thrilled to expand these solutions to businesses in the ecommerce and marketplace spaces, especially with account opening fraud on the rise across the globe,” said Jordan Reynolds, VP of Market Strategy, Ecommerce and Marketplaces at Ekata. “Online businesses typically rely on their own internal data to understand the risk of an account, but this takes time and multiple interactions with a customer. Our solution provides risk assessments in real-time, helping businesses onboard more customers at scale and stop fraud in its tracks.”
To learn more, visit the Ekata website at https://ekata.com/products/account-opening-api/.
About Ekata
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220119005341/en/
이 뉴스는 기업·기관·단체가 뉴스와이어를 통해 배포한 보도자료입니다.
출처:Ekata
보도자료 통신사 뉴스와이어(www.newswire.co.kr) 배포
Copyright © 뉴스와이어. 무단전재 및 재배포 금지.
- 대한항공, 미국 글로벌 트래블러 선정 ‘최고의 일등석 기내식 항공사’ - 뉴스와이어
- 농심, 프랑스 거점으로 EU 공략 강화한다 - 뉴스와이어
- 기아, 더 뉴 EV6 계약 개시 - 뉴스와이어
- 가스공사, 채용 규모 대폭 확대… 신입·연구직 등 160명 채용 - 뉴스와이어
- 바른북스 출판사, 역사·문화도서 ‘그래도 여자보다는 삼국지에 대해 잘 알아야 하지 않겠어요?
- 한화시스템 전투기용 AESA 레이다, EU 대표 방산 기업에 핵심 장치 수출 - 뉴스와이어
- 효성티앤씨, 기저귀용 스판덱스 글로벌 생산 체제 구축 - 뉴스와이어
- 제33회 인천무용제, 5월 22~23일 부평아트센터 해누리극장에서 ‘전석 무료’로 개최 - 뉴스와이어
- B2B 시장에도 AI가전… 삼성전자 ‘AI가전=삼성’ 생태계 확장 - 뉴스와이어
- 자동차 튜닝인증부품 시장, 지속적인 성장 체제 구축 - 뉴스와이어