Ably achieves largest $583 mn in GMV in 2021 on robust cosmetics biz
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The fashion platform said GMV of its beauty category surged 4,300 percent in nine months after its launch in March last year, helping buoy its total annual sales. The category covers basic cosmetics and makeup, hair, body, and fragrance lines.
The individual shops in Ably amounted to 25,000, growing two times from the previous year. Ably's fast delivery service, Shark Departure, also contributed to its GMV growth, rising 70 percent from its launch last December, according to the company.
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