FILE - People walk by a Nike advertisement featuring Colin Kaepernick on display, Thursday, Sept. 6, 2018, in New York. While sports have always been indivisible from politics and public conflicts, there has been a major ground shift in the years since Michael Jordan made public neutrality on all non-sports issues an essential part of his brand. Now, there is almost an expectation of advocacy, especially with the precedent set by Colin Kaepernick's protests and the embrace by many of the Black Lives Matter cause. (AP Photo/Mark Lennihan, File) FILE PHOTO