LG Uplus recruits former CJ ENM executive as chief content officer

Lee Jae-chul and Cho Jeehyun 2022. 1. 10. 16:03
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LG Uplus Corp. has recruited former digital content business executive from entertainment giant CJ ENM to bolster video streaming business.

The South Korean wireless carrier has appointed Lee Deok-jae, former president of Media Content Business at CJ ENM Co. as its chief content officer (CCO), the company announced Sunday. Lee will be responsible for leading the company’s creation and publication of digital contents, ranging from extended reality contents to cloud-based mobile games and new areas such as metaverse and non-fungible token.

The company plans to expand its content business team by 150 percent this year versus last year by hiring experts from related fields, as well as seek partnership with more digital platform operators.

Last month, the company also recruited Lee Sang-jin, another content business specialist who had previously worked at CJ ENM and Hybe, a label behind K-pop sensation BTS.

LG Uplus, the third largest mobile carrier in Korea, signed an exclusive partnership with The Walt Disney last year to serve as network operator for the global media giant’s over-the-top media service in the country.

On Monday, shares of LG Uplus rose 0.74 percent to close at 13,650 won ($11.40).

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