Zigzag upon joining Kakao family achieves $839 mn in GMV in 2021

Zigzag, online young wear-focused fashion platform which joined the Kakao family in April last year, achieved 1 trillion won ($839.1 million) in gross merchandise value (GMV) in 2021, the first milestone among female fashion app in South Korea.

Zigzag, launched in June 2015, is a mobile female apparel shopping platform popular for the collection of online shopping malls featuring customized recommendation services using AI technology. It was acquired by Korea’s platform giant Kakao and integrated with Kakao Style leveraging on the chap platform most Koreans use.

The cumulative GMV since its inception tops 3 trillion won, with 35 million downloads and 6,500 shops in operation. Its GMV increased 30 percent from 2020.

The company has become the first fashion platform with focus on clothes made by independent wholesale apparel designers in Korea to achieve 1 trillion won in GMV, the company said.

In 2022, Zigzag plans to broaden its categories, including beauty and living, to provide better services to users while helping sellers strengthen their customer targets.

The shopping app has expanded choices after it opened a brand mall section in March 2021 with more than 1,000 brands. It has been mandating one-day delivery rule since June last year.

Zigzag has operated three quarterly incubating programs for small sellers to boost sales. It also launched a rookie support program last year to support new brands to reduce service charges and prepare promotions.

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