KT&G's e-cig command in Korea widens to fresh record high of 40.7% by Sept
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
The company’s steady rise is being driven by continuous success of new tobacco sticks such as 'Fiit' and 'MIIX' compatible with its heat-not-burn cigarette brand lil, according to the company on Wednesday.
Cumulative sales of lil devices surpassed 4 million units this year. Compared with humble start at 79,000 in the first year of launch, sales surged to 1,565,000 in 2018, 2,616,000 in 2019, 3,222,000 in 2020. Market share further gained to 40.7 percent by September from 39 percent three months prior.
The company’s key growth driver has been lil HYBRID 2.0 with a competitive advantage based on an independent platform. The device combines KT&G's proprietary technology that uses cartridge and stick at the same time has been well received by consumers thanks to abundant vapor production and easy maintenance.
KT&G is also focusing on strengthening the lineup of dedicated sticks for its e-cig devices. The lineup of Fiit and MIIX sticks almost doubled from 11 types in 2019 to 20 now, successfully meeting the increasingly diverse needs of consumers.
The lil brand is also drawing attention from overseas markets. In a global partnership with Philip Morris International (PMI), KT&G products are now being sold across 10 countries. The achievement was made just one year after its first overseas shipment to Russia in August last year.
KT&G and PMI signed a marketing contract for the lil brand last year, launching ‘lil SOLID 1.0’ in Russia and Ukraine. In Japan, 'lil HYBRID 2.0' was released.
[ⓒ Maeil Business Newspaper & mk.co.kr, All rights reserved]
Copyright © 매일경제 & mk.co.kr. 무단 전재, 재배포 및 AI학습 이용 금지
- Korea’s Nov. car shipments dip for five straight mos due to chip shortages - Pulse by Maeil Business News Korea
- Korea Inc. to go on with M&A and expansion in 2022: Maeil Business Newspaper poll - Pulse by Maeil Business News Korea
- GS Retail buys 1.5% stake in Kakao Mobility to build up capacity for superfast delivery - Pulse by Maeil Business News Korea
- Naver, SoftBank up alliance to leverage on metaverse, mirror world for global foray - Pulse by Maeil Business News Korea
- Hybe shares extend losing streak after BTS members’ disposal of their holdings - Pulse by Maeil Business News Korea
- 강경준, 상간남 피소…사랑꾼 이미지 타격 [MK픽] - 스타투데이
- 유한양행 영업익 급감에도 ‘꽃길’ 점친다
- ‘김기리 ? 문지인’ 결혼식, 백지영·박진주 ‘축가’...“세기의 결혼식 방불케해”(종합) - MK
- 이찬원, 이태원 참사에 "노래 못해요" 했다가 봉변 당했다 - 스타투데이
- 양희은·양희경 자매, 오늘(4일) 모친상 - 스타투데이