Children's clothes enjoy pent-up demand from easing in mitigation rules

[Photo by Han Ju-hyeong]

Children’s clothes benefited from pent-up demand by parents upon normalization of school and outside activities from easing in mitigation rules. Sales at South Korea’s major department stores recorded double-digit growth this year through October, reversing from last year’s poor sales during the early phase of Covid-19 outbreaks. Hyundai Department saw children clothing sales jump 39%, Shinsegae 22.5% and Lotte 25.5% so far this year, with more expensive up-market brands selling more.

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