Korean startups dive deeper into precision data sea for value-added solution
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Deep data means a more select set of data that has higher quality, accuracy and relevance than big data which refers to large and complex collection of data.
Seoul-based commercial real estate brokerage Rsquare operates the country¡¯s largest deep-data driven commercial real estate services platform.
Founded in 2019, Rsquare is dedicated to offering commercial office leasing and brokerage services based on a cloud-based nationwide commercial real estate map it has compiled. The company secured accurate and hard-to-get data by sending out its employees to survey logistics centers, offices and buildings across the country. On top of the basic building information, the company has moved onto collecting qualitative data including the tendencies and preferences of landlords and tenants.
Rsquare raised 85 billion won ($71.21 million) in revenue last year and is expected to see it nearly doubled to more than 140 billion won this year. It has recently snapped up 85 billion won in a series C funding round and is readying to advance into Southeast Asia.
Marketboro collects food materials distribution data by looking into actual offline transactions between grocery wholesalers, distributors and end users, which has given the company a clear edge over its competitors.
Marketboro plans to establish a B2B distribution big data center and provide artificial intelligence-powered purchase optimization service, said CEO Lim Sa-sung.
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