Shopee 'til you drop! Get ready for 'Shopee 11.11 Big Sale 2021' Invites users to support local communities and spread joy

Shopee, Southeast Asia’s leading e-commerce platform, is all set to unleash its ever-popular celebration of bargains and offers with this year’s edition of “Shopee 11.11 Big Sale” billed as the biggest yet!

An absolutely massive range of unbeatable offers in more than 25 categories is featured, including the super tempting daily discount which can reach as much as 90% off, Shopee Vouchers worth up to 1,111 baht, plus free shipping with no minimum spend, and much more.

On top of the tantalising consumer promotions – not to mention the super charge given to participating e-commerce growth – the yearly sale has developed into an event that gives back to the greater community. A view Suchaya Paleewong, Senior Marketing Manager at Shopee Thailand, is keen to take up.

≤ A digital-first future

“Our year-end shopping festivals have evolved to be more than about the deals. Shopee has pioneered efforts to expand our digital ecosystem to help more consumers, businesses and communities’ access and benefit from e-commerce,” she says.

“As we gradually emerge from the pandemic, we aim to bring more joy to shoppers by curating the best deals, so that they can save more on the things they love. We will also make 11.11 more meaningful and impactful by providing better support to help businesses of all shapes and sizes grow together. In particular, we want to uplift underserved local communities, so that we can all move forward into a digital-first future together.”

By introducing new initiatives to inspire consumers, such as 5 million special welcome gifts for new users, Shopee will encourage more people to sign up and experience the benefits of e-commerce. The initiatives include the chance to win bigger prizes such as Shopee Coins, a car or even a house! New users will get a special discount of up to 1,111 baht when they pay their bills with ShopeePay, whereas existing customers will have a chance to get 40% Shopee Coins Cash Back when they top up their mobile phone with ShopeePay.

≤ Shopee Ruam-Jai Fight Covid

Shopee’s commitment to the community reaches even further, with the CSR campaign ‘Shopee Ruam-Jai Fight Covid’ to support Thais impacted by the COVID-19 pandemic with big name celebrities from the Shopee Celebrity Club, together with leading brand partners on Shopee Mall.

“In line with our mission to improve the quality of life of people through technology and return happiness to society, Shopee has carried out various CSR activities over the years. In particular, during the pandemic where many parties have been facing hardships and challenges, Shopee commits to stand by everyone’s side through the ‘Shopee Ruam-Jai Fight Covid’ project, in partnership with its network members who share the same mission to create a bigger impact and give back to society.”

Through Shopee, donations will be passed on to more than 30 charities and foundations throughout Thailand to support the wider community.

≤ 4 missions of Shopee Ruam-Jai Fight Covid

Goods Donation: Brand Partners join forces to create ‘Kong Ruam-Jai’ comprising essential items such as alcohol gel from Dettol, bathroom cleaner from Harpic, shampoo from Johnson and Johnson, and food & beverage from Panomrung, Sealect, Aura, Ovaltine, Wai Wai, Monori and M-Milk. Users can choose to donate Kong Ruam-Jai to Zendai and Food for Fighters non-profit organisations via Shopee’s specially created ‘ShopeeTogether for Donation’ official store.

Brand Donation: For every purchase via participating Shopee Mall partners such as Gunpla Village, Skyworth, Smarthome and ADDA Footwear, the brands will contribute 11 baht to selected foundations and charities.

E-Donation: Users can purchase e-donation coupons from official stores for selected foundations and charitable organisations via Shopee’s platform.

Charity Concert: Shopee takes donation to another level through its online Shopee Live, where stars will performance to spread happiness and give back to society.

Shoppers can also make donations via ‘ShopeePay’ on both Shopee and ShopeePay platforms.

“We believe that with the unity of all parties, we can bring back smiles for Thais, and Shopee is so ready to be the connection by leveraging technology on our platform to gather encouragement from all sectors and be a medium of generosity where everyone can take part in helping society so that we all can get through this together,” Suchaya concluded.

Shopee hopes that Thai users will receive the best online shopping experience in the ‘Shopee 11.11 Big Sale’ campaign. What makes this year’s campaign more special is that users will find experiences that are not only entertaining but bring happiness back to society.

Click here for more information and to donate via Shopee from today until 12 December 2021.

https://www.bangkokpost.com/business/2204935

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