Naver unveils AI-based new search brand AiRSearch
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The development comes in response to a growing number of users going online to not only search for answers but to explore interests, the company explained, adding that 65 percent of its entire search words is exploration-type and that users’ search intention has diversified.
AiRSearch completed its beta test last month and has been applied to lifestyle-related keywords since Oct. 7. Naver plans to gradually expand application to other vertical subjects like shopping this year.
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