Bibigo dumplings hot at 2021 CJ Cup in Las Vegas

입력 2021. 10. 19. 15:30
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A family eating Bibigo Mandu meal kit [Photo provided by CJ CheilJedang]
Global golf stars have fallen in love with Korean-style dumplings of Bibigo at this year’s The CJ Cup golf tournament held at The Summit Club in Las Vegas. South Korean food giant CJ CheilJedang Corp.’s Bibigo brand has served as the main sponsor of The CJ Cup for 5 years and signed a partnership deal with LA Lakers last month to become its corporate sponsor. Thanks to The CJ Cup, Bibigo has become the No.1 instant dumpling seller in the U.S., with its sales more than tripling against 2017 when the first tournament was held. Bibigo is expected to cross the 2 trillion won ($1.7 billion)-sales mark this year.

[ⓒ Maeil Business Newspaper & mk.co.kr, All rights reserved]

ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지

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