Dongsuh Foods reiterates customer focus, seeks CCM certificate

Dongsuh Foods announced on Tuesday it will strengthen consumer centered management (CCM) and offer products and services that can better satisfy customers.

Lee Kwang-bok, Dongsuh Foods president, right, awards a certificate of appointment of the chief customer officer role to Park Young-soon, Dongsuh Foods associate vice president, at a proclamation ceremony held by Dongsuh Foods at its Seoul office in Mapo District, western Seoul, on Tuesday.

Dongsuh Foods announced on Tuesday it will strengthen consumer centered management (CCM) and offer products and services that can better satisfy customers.

Dongsuh Foods, known for the Kanu and Maxim instant coffee brands, held a proclamation ceremony to reiterate its commitment to customers at its Seoul office in Mapo District, western Seoul, on Tuesday.

The proclamation is part of the company’s effort to be awarded a CCM certificate, which certifies that a company is managing and improving its business to be centered on customers.

The certificate is awarded by the Fair Trade Commission.

The next award is scheduled for December.

On the same day, Dongsuh Foods also appointed Park Young-soon, an associate vice president, as the chief customer officer, a new job created by Dongsuh Foods, with the goal to become more customer friendly.

“Dongsuh Foods has tried to offer the best products and services through prioritization of customer satisfaction over the past 50 years,” said a spokesperson for the company in a statement.

The spokesperson added that Dongsuh Foods “will reflect diverse customer opinions to raise customer satisfaction and the corporate competitiveness.”

BY JIN MIN-JI [jin.minji@joongang.co.kr]