Hong Kong Tourism Board and CJ ENM Join Forces to Hype up Tourism Interests with K-pop Culture
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
HONG KONG -- Businesswire -- The Hong Kong Tourism Board (HKTB) signed a three-year deal with CJ ENM, one of Asia’s leading entertainment groups, to promote Hong Kong as a travel destination through Korean drama and variety TV shows. The HKTB is the first tourism organisation to enter into a strategic partnership of this kind with CJ ENM. The partnership will encourage audiences to recall some of their favourite scenes from K-dramas and shows at authentic locations in Hong Kong and boost tourism when international travel resumes.
The HKTB and Seoul-based CJ ENM signed a Memorandum of Understanding (MOU) that will see Hong Kong featured in a variety of shows made by CJ ENM from 2022 until 2024, beaming the city’s unique lifestyle and culture into the living rooms of global audiences. CJ ENM’s highly popular original content is currently available across more than 200 countries, and has been viewed worldwide through partnerships with some of the world’s most popular streaming platforms.
When travel restrictions are eased, Hong Kong scenes will be filmed as backdrops for a range of drama and variety programmes made by CJ ENM, which creates some of the region’s most popular and critically-acclaimed content, such as Crash Landing On You, Goblin: The Lonely and Great God, Hospital Playlist, Vincenzo, Youn's Kitchen and New Journey to the West.
Under the strategic tie-up, the two partners will work closely to create synergy, including providing advice on locations and the aspects of Hong Kong culture to be featured in each programme which will place Hong Kong firmly on the travel wish list of legions of K-drama fans.
HKTB Chairman Dr YK Pang witnessed the virtual signing of the MOU between HKTB Executive Director Mr Dane Cheng and CJ ENM Entertainment Division Executive Vice President for Ad Sales and Partnerships Mr Lee Sang Moo.
HKTB Chairman Dr YK Pang said: “The HKTB is honoured to be the first tourism organisation to enter into a strategic partnership of this kind with CJ ENM. Our aim is to feature Hong Kong in popular K-drama and variety shows. This will help reinforce Hong Kong’s status as one of the world’s most exciting and interesting destinations when international travel resumes. We anticipate competition for tourists will be intense once the pandemic is over, and the HKTB is therefore getting a head start to secure influential media partners for maintaining Hong Kong’s visibility.”
CJ ENM Entertainment Division Executive Vice President Mr Lee Sang Moo said: “We are very excited to go into partnership with the Hong Kong Tourism Board and showcase the glamour and excitement of Hong Kong to viewers of our critically-acclaimed drama and variety programmes. As CJ ENM’s premium original content proves its global reach and influence, we will continue to expand our presence in the global market through strategic partnerships that already stretch across the globe.”
View source version on businesswire.com: https://www.businesswire.com/news/home/20210927005293/en/
이 뉴스는 기업·기관·단체가 뉴스와이어를 통해 배포한 보도자료입니다.
출처:Hong Kong Tourism Board
보도자료 통신사 뉴스와이어(www.newswire.co.kr) 배포
Copyright (c) 코리아뉴스와이어, 무단복제 및 재배포 금지
- 현대자동차, 쏘나타 디 엣지 디자인 공개
- 삼일제약, 레바케이점안액 론칭 심포지엄 성료
- 한샘몰, 구글 플레이스토어 부동산·홈인테리어 카테고리 1위 달성
- 임팩트피플스, 4060 신중년 온라인 쇼핑앱 이용도 1위는 ‘쿠팡’
- NCH코리아, 음성공장에 태양광 설비 설치… ESG 경영 실천 및 그린팩토리 구현
- 친환경 캠핑 브랜드 아늑, 캠핑을 즐기는 새로운 방법 ‘아늑 멍쉘터’ 출시
- 국내 최초 과학 래퍼 발굴 오디션 열린다… 페임랩 시즌1 참가자 모집
- 한국레노버, 씽크패드 X1 시리즈 신제품 출시… 비즈니스 노트북의 새로운 기준 제시
- SK네트웍스, ESG 경영 성과 인정받아 MSCI A등급으로 상향
- 도쿄관광한국사무소, 조망 좋은 도쿄의 전망스폿 소개