As the prolonged COVID-19 pandemic continues to persist, opportunities to meet and greet fans across the globe in person have been shuttered. But Hybe, the company behind megastars like boy bands BTS and Seventeen, has come up with a pop-up event in the South Korean capital for fans who reside in the nation.
The pop-up retail shop is based on Hybe’s “In the SOOP” content, a reality program that allows the company‘s groups to unplug from their busy lives and try out new hobbies in nondescript areas.
The term “soop” translates to the forest, where the two groups welcome fans to find respite in nature.
The event, which kicked off on Sept. 3, runs until Oct. 31 at The Hyundai Seoul in Yeouido, western Seoul.