Samsung tries recruiting staff in the metaverse

Samsung Electronics is starting to meet with job seekers in the metaverse, a way of reaching out to potential employees in the younger millennial and Generation Z demographic, the company said Wednesday. From Wednesday through Monday next week ..

Six universities in Seoul, including Seoul National University and Yonsei University, are holding an online job fair through metaverse platform Gather Town where job seekers can meet with HR managers from companies through their avatars. On Wednesday, Samsung Electronics also held a job fair on Gather Town. [SUNGKYUNKWAN UNIVERSITY]

Samsung Electronics is starting to meet with job seekers in the metaverse, a way of reaching out to potential employees in the younger millennial and Generation Z demographic, the company said Wednesday.

From Wednesday through Monday next week, Samsung Electronics will hold online consultation sessions for job seekers on the metaverse platform Gather Town.

Participants will log onto the platform with their own avatars and talk to avatars of Samsung Electronics HR managers and staff.

Companies such as SK Telecom, LG Innotek and Nexon have been holding similar sessions on metaverse platforms like Gather Town, ifland and Zepeto.

The Covid-19 pandemic is preventing companies from holding offline job fairs or consultations, which are typically held at universities.

Six universities in Seoul including Seoul National University and Yonsei University began an online job fair through Gather Town on Sept. 1. It will continue for three weeks.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]